When Havas Life brought us on board to shape the visual identity of the GastroSchoum Reflusso TV commercial, we immediately understood it was a special project. GastroSchoum is a historic product, a brand woven into the Italian imagination for decades, yet one that now needed a fresh, contemporary visual language.
As the Art Director at Sincromie, my challenge was to build a visual world that blended scientific rigor, communication clarity, and a modern aesthetic, conveying the idea of "a new era of relief." My work focused on balancing the heritage of a long standing brand with a forward thinking vision. I aimed to translate the product’s core values into clean, innovative imagery that resonates with today’s audience while maintaining the authority and trust the brand has built over the years.
Client: Zentiva Italy
Studio: Sincromie
Year: 2025
Breakdown
Styleframe
Backstage
Credits
Executive Creative Director: Antonio Soraci , Enrico Meloni
Executive Producer: Alessandro Di Bella
Producer: Valentina Antolini
Art Director: Claudio Merendino
Tech Lead / Motion Designer / 3D Generalist: Andrea Capizzi
Creative Technologist: Nico Angelone
Agency: Havas Life Milan
Production company: Prose On Pixels Italia
Executive Producer: Alessandro Di Bella
Producer: Valentina Antolini
Art Director: Claudio Merendino
Tech Lead / Motion Designer / 3D Generalist: Andrea Capizzi
Creative Technologist: Nico Angelone
Agency: Havas Life Milan
Production company: Prose On Pixels Italia
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