We produced this TV commercial for McDonald's Back to School campaign in synergy with Leo Burnett, giving shape to an initiative centered on three kits dedicated to Love, Joy, and Wonder. The narrative explores children's daily routines by blending reality and animation, guided by a special protagonist: the animal shaped pencil case, a living presence on the desk that changes expression to mirror every emotion.
Client: McDonald's
Studio: Sincromie
Year: 2026
Styleframe
Storyboard
Props Enviroment
3D Modeling
Cel Animations
Credits
PRODUZIONE: Sincromie
Executive Producer: Alessandro Di Bella
Executive Creative Director / Director: Enrico Meloni, Antonio Soraci
Art Director: Claudio Merendino
Illustrator: Alessio Ruggeri
3D modeling / 3D Look Dev - Texturing & Lighting: Veronica Lascaro
3D Animation: Diletta Scaruffi
Motionist / Compositor: Andrea Capizzi
Executive Producer: Alessandro Di Bella
Executive Creative Director / Director: Enrico Meloni, Antonio Soraci
Art Director: Claudio Merendino
Illustrator: Alessio Ruggeri
3D modeling / 3D Look Dev - Texturing & Lighting: Veronica Lascaro
3D Animation: Diletta Scaruffi
Motionist / Compositor: Andrea Capizzi
AGENZIA: Leo
Creative Director: Anita Rocca
Senior Art Director: Alessandro Maggiolo
Senior Account executive: Eugenia Pasini
Junior account: Sofia Pierni
Producer (Prodigious): Gaia Fusaro
Thank you!
